Privacy Policy

Last updated: December 1, 2025

MotorLoom (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use and protect your information when you use MotorLoom.co.uk.

1. Information We Collect

We may collect the following information:

• Information you submit when listing a vehicle (name, email, phone number, vehicle details)
• Payment information processed securely via Stripe (we do not store card details)
• Usage data such as device, browser type and pages viewed
• Cookies and analytics data (see sections below)

2. Google AdSense & Cookies

We use Google AdSense to show advertisements on our website. Google may use cookies to serve ads based on your previous visits to this website or other websites.

Google’s DART Cookie

Google uses the DART cookie to provide personalised ads to users based on their browsing behaviour. Users may opt out of personalised advertising by visiting:
https://www.google.com/settings/ads

Third-party vendors, including Google, may use cookies to serve ads based on your visits to MotorLoom and other websites.

3. Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics may collect:

• IP address
• Device information
• Browser type
• Pages visited
• Time spent on pages

You can opt out of Google Analytics by visiting:
https://tools.google.com/dlpage/gaoptout

4. How We Use Your Information

Your data may be used for:

• Publishing car listings
• Communicating with you regarding your listing
• Improving website performance and user experience
• Processing payments
• Detecting fraud or abuse
• Showing relevant advertisements

5. How We Protect Your Data

We implement security measures such as encryption, secure servers and restricted access. Your data is not shared with any third parties except:

• Google (Ads + Analytics)
• Stripe (payment processing)
• Legal authorities when required

6. Your Rights (GDPR & UK Data Protection)

You have the right to:

• Request a copy of the data we hold about you
• Request deletion of your personal data
• Correct inaccurate information
• Opt out of marketing communications
• Opt out of personalised advertising (see Google links above)

7. Data Retention

Listing data and contact information are retained while your listing is active and for audit/security purposes afterwards. You may request deletion at any time.

8. Advertisers & Third-Party Cookies

Third-party advertisers may use tracking technologies to measure ad performance and personalise advertising. MotorLoom does not control third-party cookies.

9. Third-Party Links

MotorLoom may link to other websites. We are not responsible for their privacy practices.

10. Contact Us

If you have any questions about this Privacy Policy, or want to request your data, contact us:

Email: support@motorloom.co.uk